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Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management. Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0001-7330-6500
Stockholm School of Economics.
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management. Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
2010 (English)In: The Proceedings of The Nordic Retail and Wholesale Conference, 2010Conference paper, (Refereed)
Place, publisher, year, edition, pages
2010.
Keyword [en]
Retailing, Postponement, Speculation, Marketing, Services, Distribution
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-12642OAI: oai:DiVA.org:hj-12642DiVA: diva2:326445
Conference
The Nordic Retail and Wholesale Conference, Göteborg, 10-11 November, 2010
Available from: 2010-06-22 Created: 2010-06-22 Last updated: 2015-01-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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