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Adjusting Classic Marketing Lenses on Retail Supply Chain Management: Revisiting Postponement and Speculation
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management. Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0001-7330-6500
Stockholm School of Economics.
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management. Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.ORCID iD: 0000-0002-9269-2635
2010 (English)In: The Proceedings of The Nordic Retail and Wholesale Conference, 2010Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2010.
Keywords [en]
Retailing, Postponement, Speculation, Marketing, Services, Distribution
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-12642OAI: oai:DiVA.org:hj-12642DiVA, id: diva2:326445
Conference
The Nordic Retail and Wholesale Conference, Göteborg, 10-11 November, 2010
Available from: 2010-06-22 Created: 2010-06-22 Last updated: 2019-04-02Bibliographically approved

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Jafari, HamidHertz, Susanne

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