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Dominance over Swedish Advertising Expenditures: Changes in a Crucial Media Resource 1980-2003
Norbäck, Maria
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
Ots, Mart
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
Hang, Min
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2004 (English)
Report (Other academic)
Place, publisher, year, edition, pages
Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2004.
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MMTC report ; 2004:1
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URN:
urn:nbn:se:hj:diva-1729
OAI: oai:DiVA.org:hj-1729
DiVA, id:
diva2:32549
Available from:
2007-08-01
Created:
2007-08-01
Bibliographically approved
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Norbäck, Maria
Ots, Mart
Hang, Min
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Ots, Mart
Hang, Min
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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en-GB
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