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Dominance over Swedish Advertising Expenditures: Changes in a Crucial Media Resource 1980-2003
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
2004 (English)Report (Other academic)
Place, publisher, year, edition, pages
Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2004.
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MMTC report ; 2004:1
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URN: urn:nbn:se:hj:diva-1729OAI: oai:DiVA.org:hj-1729DiVA, id: diva2:32549
Available from: 2007-08-01 Created: 2007-08-01Bibliographically approved

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Norbäck, MariaOts, MartHang, Min

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