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Cross-promotion and branding of media product portfolios
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2005 (English)In: Media product portfolios: Issues in management of multiple products and services, Mahwah, N.J.: Laurence Erlbaum , 2005, p. 139-166Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Mahwah, N.J.: Laurence Erlbaum , 2005. p. 139-166
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URN: urn:nbn:se:hj:diva-1728ISBN: 0-8058-5589-0 (print)OAI: oai:DiVA.org:hj-1728DiVA, id: diva2:32548
Available from: 2007-07-31 Created: 2007-07-31Bibliographically approved

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Norbäck, Maria

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CiteExportLink to record
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