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Hagström vs. Hagstrom: A Brand Genealogical Perspective on a Frankenbrand
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
Stockholm University.
2010 (English)Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2010.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-12562OAI: oai:DiVA.org:hj-12562DiVA, id: diva2:324799
Conference
5th Consumer Culture Theory Conference, Madison, WI, USA June 10-13, 2010
Note

Poster presentation

Available from: 2010-06-16 Created: 2010-06-16 Last updated: 2013-11-13Bibliographically approved

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Hartmann, Benjamin J.

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