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Hagström vs. Hagstrom: A Brand Genealogical Perspective on a Frankenbrand
Hartmann, Benjamin J.
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
Östberg, Jacob
Stockholm University.
2010 (English)
Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2010.
National Category
Social Sciences
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URN:
urn:nbn:se:hj:diva-12562
OAI: oai:DiVA.org:hj-12562
DiVA, id:
diva2:324799
Conference
5th Consumer Culture Theory Conference, Madison, WI, USA June 10-13, 2010
Note
Poster presentation
Available from:
2010-06-16
Created:
2010-06-16
Last updated:
2013-11-13
Bibliographically approved
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Hartmann, Benjamin J.
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