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What The Heck Is A Mash-Up?: Consumer Generated Media, Value Creation And Resource Integration
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Marketing and Logistics.
Jönköping University, School of Education and Communication. Jönköping University, School of Education and Communication, HLK, Media and communication science.ORCID iD: 0000-0002-0301-9765
2010 (English)In: 39th EMAC Conference Proceedings: The Six Senses: The Essentials of Marketing / [ed] Suzanne C Beckmann, Torsten Ringberg, Thomas Ritter, Copenhagen: CBS Library , 2010Conference paper, Published paper (Refereed)
Abstract [en]

This paper aims to elucidate the phenomenon of online Mash-Up as one type of consumer generated media (CGM). This phenomenon provides a suitable context for theorizing onthe changing nature of production and consumption and an emerging resource-based view on consumption. Based on netnographic inquiries we contribute a first systematic assessment and categorization of the phenomenon for further study of CGM and value creation in media spheres. We propose three types of Mash-Up and introduce the notion of Mash-Into clarify the difference between combinatorial and compositional logics. The paper concludes with a discussion and future research agenda.

Place, publisher, year, edition, pages
Copenhagen: CBS Library , 2010.
Keywords [en]
Internet, Prosumption, Value-Creation
Identifiers
URN: urn:nbn:se:hj:diva-12545ISBN: 978-87-92569-01-1 (print)OAI: oai:DiVA.org:hj-12545DiVA, id: diva2:324516
Conference
39th EMAC Conference Copenhagen 1-4 June 2010
Available from: 2010-06-15 Created: 2010-06-15 Last updated: 2015-08-20

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Hartmann, Benjamin J.Ots, Mart

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JIBS, Media, Management and Transformation Centre (MMTC)JIBS, Marketing and LogisticsSchool of Education and CommunicationHLK, Media and communication science

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