This study focuses on the proactive methods against illegal downloading. This study will look into the new implemented IPRED law that could be seen as one attempt to prevent the illegal downloading. Furthermore, this study investigates how new services such as Spotify can be a legal alternative to the illegal downloading and also how the music industry has handled the transition from CD sales to the new digital media.

Our research consists of both qualitative and quantitative study where a survey has been conducted among 50 people in Jönköping University. The study also consists of two interviews from experts within the field which gave the study more credibility.

We discovered through our research that the music industry has been going through four different phases and that the actual state the music industry is that they have started to accept the technology and adjust their business to it. We have also discovered through our survey that the IPRED law has had an impact in the fight against illegal downloading. The winner is Spotify that most users have turned to when the IPRED law was introduced.