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Generic Brands in Swedish Supermarkets: A study in Jönköpings Län
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Generic Brands : A study in Jönköpings Län (English)
Abstract [en]

Generic brands have been part of the society for more than 30 years. The consumers of these brands have changed through the years and so have their reasons to buy them. Some questions can be raised: are generic brands perceived as low quality brands? Are low in-come people the consumers of generic brands? There-fore, this study is aimed to discover the factors that in-fluence consumer decisions on purchasing generic brands along with consumer characteristics based on the Swedish supermarkets in Jönköpings Län.

Place, publisher, year, edition, pages
2010. , 66 p.
Keyword [en]
Generic
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-12503OAI: oai:DiVA.org:hj-12503DiVA: diva2:323829
Subject / course
IHH, Business Administration
Uppsok
Social and Behavioural Science, Law
Available from: 2010-07-02 Created: 2010-06-12 Last updated: 2011-12-06Bibliographically approved

Open Access in DiVA

fulltext(1385 kB)295 downloads
File information
File name FULLTEXT01.pdfFile size 1385 kBChecksum SHA-512
5a074062e83535d8e39e6fa59efa52841e8de262251ca8b4b42d55a236da5e490adcc3c84ba5be9ccff38296fdfd3a91a1291500e454a1ea2dbe6256f8e6262d
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf