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Strategic Brand Repositioning:Accessing Upscale Markets: A comparative study of  Hästens Sängar and Arbesko AB
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , p. 72
Keywords [en]
positioning, repositioning, brand identity, touchpoints
Identifiers
URN: urn:nbn:se:hj:diva-12420OAI: oai:DiVA.org:hj-12420DiVA, id: diva2:322531
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-18 Created: 2010-06-07 Last updated: 2010-06-18Bibliographically approved

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fulltext(1688 kB)2647 downloads
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Type fulltextMimetype application/pdf

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Rafijevas, SaidasTodiras, Alina
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CiteExportLink to record
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