Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Communication of Values: A Qualitative Study at Stena Metall
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this thesis is to investigate Stena Metall’s values and how they are communicated within the organization.

Background: In the Fall of 2008, the world was shocked by the worst financial crisis in decades. The crisis had deep effects on the Swedish economy, and many companies suffered heavily. The recycling and environmental service company Stena Metall experienced their first negative result in 30 years, and 900 employees had to leave the company. An action program, including an altered culture was established with the purpose to adapt the operations to the new business environmental conditions. Values, which are a part of the organizational culture, were decided to be an important part of the change. To implement these in the entire organization a well-structured communication process is needed. Within these subjects; values and communication, a qualitative study at Stena Metall has been conducted.

Method: To fulfill the purpose, a qualitative method has been used. Thirteen interviews were conducted to collect data from different levels of the organization. The interviews were designed differently based on the employee’s level of responsibility in the organization. The theoretical framework used when analyzing the empirical material includes earlier research in the areas of culture, with emphasis on values, and communication.

Conclusion: Two set of values have been identified, core values and aspiration values. The findings indicate a gap in the communicational process at Stena Metall. Part of the new information communicated about Stena Metall´s values is lost on its way from the management to the lower levels in the organization. The perception of what the values mean, both core and aspiration values, differs depending on level in the organization.

Place, publisher, year, edition, pages
2010. , p. 43
Keywords [en]
culture, values, core values, aspiration values, organizational values, organizational communication, communication process, noise, information overload, formal communication, informal communication, communication channels, Stena Metall
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-12368OAI: oai:DiVA.org:hj-12368DiVA, id: diva2:321861
Presentation
(English)
Uppsok

Supervisors
Examiners
Available from: 2010-08-23 Created: 2010-06-02 Last updated: 2010-08-23Bibliographically approved

Open Access in DiVA

fulltext(975 kB)9278 downloads
File information
File name FULLTEXT01.pdfFile size 975 kBChecksum SHA-512
510dfb31ec304a10c8b6cdfeb41c9aea0a3b0ab8da8eaecf366ae256327f3467dd4647e08b9bbe8c58e916a4f4e54a2750969d505fbf8318fd5162355fcc826e
Type fulltextMimetype application/pdf

By organisation
JIBS, EMM (Entrepreneurship, Marketing, Management)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 9284 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 792 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf