“The negative environmental impacts of transportation have gained wide recognition and are at the core of issues of sustainability, especially in urban areas” (Rodrigue, Slack & Comtois, 2001). Many prior researches have been carried out on negative impact of transportation on environment. To minimize and to mitigate environmental concerns, green logistics and green transportation has been introduced in recent time. Logistics companies are becoming more flexible and slowly started moving towards green implementation. Implementation of this new strategy has definite challenges for logistics companies. In order to understand environmental  problems caused by  freight transportation and its challenges associated with green implementation, the aspect of greenness and its challenges were examined especially on the case of Bring Logistics. In this thesis, various modes of transportation and their environmental problems were discussed, city traffic and its consequences, implementation challenges, use of models, etc

The purpose of this research is to understand environmental problems caused by freight transportation and organisational challenges of green implementation in logistics firms.

To fulfill the purpose of this work, a qualitative research method was used with an inductive approach chosen for methodology. Materials were collected both primary and secondary sources and three types of interview were conducted i.e. face-face interview, interview through email and by phone. Eight interviews were conducted involving seven personalities from Bring Logistics Jönköping, Sweden.

In conclusion, a logistical structural changes were implemented as a model in order for the company to be successful in their green implementation. The problems caused by freight transportation were noise, air pollution and climate change. The challenges of green implementation were identified as financial, employees inflexibility, distribution delay, taxation and fuel pricing.