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It’s always easier to start from scratch retrofitting old media organisations for new media content
Küng, Lucy
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre. Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, ESOL (Entrepreneurship, Strategy, Organization, Leadership).
2009 (English)
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Neuchatel, 2009.
National Category
Business Administration
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URN:
urn:nbn:se:hj:diva-11909
OAI: oai:DiVA.org:hj-11909
DiVA, id:
diva2:306904
Conference
MMTC & UNINE International Workshop on Media Interactivity: Economic and Managerial Issues
Available from:
2010-03-31
Created:
2010-03-31
Last updated:
2011-02-08
Bibliographically approved
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Küng, Lucy
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