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Skandiaskandalen: Skandias krishantering och marknadsföring efter skandalen år 2003
Delby, Martina
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Johansson, Frida
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2009 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2009. , p. 36
Keywords [sv]
extraordinär händelse, kris, krishantering, Skandia, marknadsföring, PR
Identifiers
URN:
urn:nbn:se:hj:diva-11695
OAI: oai:DiVA.org:hj-11695
DiVA, id:
diva2:301949
Presentation
2009-12-17, Jönköping, 10:00 (Swedish)
Uppsok
Examiners
Olsson, Tobias, Forskningsledare
Jönköping University, School of Education and Communication, HLK, Sektionen för kommunikation.
Available from:
2010-03-16
Created:
2010-03-03
Last updated:
2010-03-16
Bibliographically approved
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Direct link
http://hj.diva-portal.org/smash/record.jsf?pid=diva2:301949
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
More languages
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text
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html
text
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