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Kia Motors' Branding Strategy and the U.S. Market
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2009 (English)In: The Proceedings of the 2009 Asia-Pacific Conference: Extended Abstract available at http://www.aaasite.org/Proceedings.html / [ed] Hairong Li, Shengmin Huang, Dinghai Jin, 2009, p. 45-45Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2009. p. 45-45
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Business Administration
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URN: urn:nbn:se:hj:diva-11551OAI: oai:DiVA.org:hj-11551DiVA, id: diva2:291333
Conference
American Academy of Advertising Asia-Pacific Conference
Available from: 2010-02-01 Created: 2010-02-01 Last updated: 2010-03-29Bibliographically approved

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Shaver, Mary AliceShaver, Dan

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