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The Mash-Up Effect: The Creation of Value through Community-Based Media Consumption and Production
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This paper sets out to begin exploring how value is created in the interactive media sphere through community based forms of media consumption and production. It is suggested that existing theories on value creation have to be extended in order to capture the interactive and dynamic value creation processes. Moreover, it is argued that value is created through the interplay between practices, such as mash-up orsampling, and resources, such as commercially produced and user generated media content. With technology as the leading element in our cultural development, the discussion of value creation and related practices sheds light on the facilitating qualities of interactive media in the production of content in the cultural creative sphere.

Place, publisher, year, edition, pages
2009.
Identifiers
URN: urn:nbn:se:hj:diva-10895OAI: oai:DiVA.org:hj-10895DiVA, id: diva2:277126
Conference
International Workshop on Media Interactivity: Economic and managerial issues, University of Neuchâtel, Switzerland, October 30-31, 2009
Available from: 2009-11-16 Created: 2009-11-16 Last updated: 2010-03-26Bibliographically approved

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Hartmann, Benjamin Julien

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