This article deals with the discussion around so-called creative industries. Up until now, most definitions have been based on the final product rather than the actual processes within the firms. This work is an attempt to increase the knowledge about what is going on within industries. We use a micro data set, including all private firms and all individuals employed by those firms, to identify the exact occupational distribution within Swedish industries. Furthermore, a debate has questioned whether creative individuals are separated from the highly educated. In this work, therefore, education level is separated from occupational task.