Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Vem är rädd för bannern där?: En studie om banners klickfrekvens
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
Jönköping University, School of Engineering, JTH, Computer and Electrical Engineering.
Responsible organisation
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesisAlternative title
Who’s afraid of the big bad banner? (English)
Abstract [en]

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.

By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.

Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act.

Place, publisher, year, edition, pages
2008.
Keywords [sv]
Annonsering, Banner, Embryo, Grafisk design, Göteborgs-Posten, Klickfrekvens, Webbaserad Multimedia
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:hj:diva-1518OAI: oai:DiVA.org:hj-1518DiVA, id: diva2:24442
Presentation
(English)
Uppsok
teknik
Supervisors
Examiners
Available from: 2008-11-04 Created: 2008-09-25 Last updated: 2018-01-13Bibliographically approved

Open Access in DiVA

fulltext(6180 kB)536 downloads
File information
File name FULLTEXT01.pdfFile size 6180 kBChecksum MD5
Type fulltextMimetype application/pdf

By organisation
JTH, Computer and Electrical Engineering
Computer Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 536 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 6252 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf