Vem är rädd för bannern där?: En studie om banners klickfrekvens
Responsible organisation
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hp
Student thesisAlternative title
Who’s afraid of the big bad banner? (English)
Abstract [en]
This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.
By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.
Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act.
Place, publisher, year, edition, pages
2008.
Keywords [sv]
Annonsering, Banner, Embryo, Grafisk design, Göteborgs-Posten, Klickfrekvens, Webbaserad Multimedia
National Category
Computer Engineering
Identifiers
URN: urn:nbn:se:hj:diva-1518OAI: oai:DiVA.org:hj-1518DiVA, id: diva2:24442
Presentation
(English)
Uppsok
teknik
Supervisors
Examiners
2008-11-042008-09-252018-01-13Bibliographically approved