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Business Planning Process in a New Venture Development (Step-by-Step Approach)
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2007 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Problem: The development of new ventures has been an issue of keen interest to the society. This is due to the fact that it enhances the socio-economic development of the society by creating jobs and also filling the gaps in the market. However, it is of interest to note that most people do not follow a business planning process when

they are starting up a new venture. This may be due to the fact that they do not have any knowledge in a business planning process at the period of business initiation.

Purpose: The aim of this thesis is to give an individual or an organization a clear direction of a business planning process in a new venture development.

Method: A qualitative research method with a deductive approach was used to conduct this research. A primary and secondary data was collected from 4 organizations and were used to find out the possible steps of business planning process.

Frame of Reference: The theoretical spheres that were utilized in this thesis consisted of business planning process from authors that had a sequential approach to business planning for a new venture development.

Conclusion: The authors derived a model for business planning process in a new venture development that can be a recommendation to individuals or organizations starting up a new business because it provides a step by step direction in business planning to stay competitive in the market.

Place, publisher, year, edition, pages
2007. , p. 49
Keywords [en]
Business Planning Process, New Venture, Entrepreneur, Environment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-1501OAI: oai:DiVA.org:hj-1501DiVA, id: diva2:24425
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
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Available from: 2009-08-12 Created: 2009-08-12Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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