Business Planning Process in a New Venture Development (Step-by-Step Approach)
2007 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Problem: The development of new ventures has been an issue of keen interest to the society. This is due to the fact that it enhances the socio-economic development of the society by creating jobs and also filling the gaps in the market. However, it is of interest to note that most people do not follow a business planning process when
they are starting up a new venture. This may be due to the fact that they do not have any knowledge in a business planning process at the period of business initiation.
Purpose: The aim of this thesis is to give an individual or an organization a clear direction of a business planning process in a new venture development.
Method: A qualitative research method with a deductive approach was used to conduct this research. A primary and secondary data was collected from 4 organizations and were used to find out the possible steps of business planning process.
Frame of Reference: The theoretical spheres that were utilized in this thesis consisted of business planning process from authors that had a sequential approach to business planning for a new venture development.
Conclusion: The authors derived a model for business planning process in a new venture development that can be a recommendation to individuals or organizations starting up a new business because it provides a step by step direction in business planning to stay competitive in the market.
Place, publisher, year, edition, pages
2007. , p. 49
Keywords [en]
Business Planning Process, New Venture, Entrepreneur, Environment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-1501OAI: oai:DiVA.org:hj-1501DiVA, id: diva2:24425
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
2009-08-122009-08-12Bibliographically approved