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The perceived value of design competency in the presence of a need for market responsiveness: An empirical test.
Pesämaa, Ossi
Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
(Rureg)
Goel, Sanjay
University of Minnesota Duluth.
Klopper, HB
University of Johannesburg South Africa.
2009 (English)
In:
Presented at South African Institute of Management Science Conference 2009. September 14-15
th
in Port Elizabeth, South Africa., 2009
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2009.
Keywords [en]
Design, Design value, management, responsiveness, market dicipline
National Category
Economics and Business
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URN:
urn:nbn:se:hj:diva-10488
OAI: oai:DiVA.org:hj-10488
DiVA, id:
diva2:241108
Available from:
2009-10-01
Created:
2009-10-01
Last updated:
2010-04-14
Bibliographically approved
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Pesämaa, Ossi
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modern-language-association-8th-edition
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en-GB
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