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The perceived value of design competency in the presence of a need for market responsiveness: An empirical test.
Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth . Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). (Rureg)
University of Minnesota Duluth.
University of Johannesburg South Africa.
2009 (English)In: Presented at South African Institute of Management Science Conference 2009. September 14-15th in Port Elizabeth, South Africa., 2009Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2009.
Keywords [en]
Design, Design value, management, responsiveness, market dicipline
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-10488OAI: oai:DiVA.org:hj-10488DiVA, id: diva2:241108
Available from: 2009-10-01 Created: 2009-10-01 Last updated: 2010-04-14Bibliographically approved

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Pesämaa, Ossi

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CiteExportLink to record
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Citation style
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