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Family as part of the corporate brand: spotting the ambiguous, emergent and strategic forms of identity creation
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership.
EGADE Zona Centro at Tecnológico de Monterrey.
2009 (English)In: Global Perspectives on Family Business Developments: Theory, Practice, Policy / [ed] Putziouris, P. & Hadjielias, E., Nicosia, Cyprus: International Family Enterprise Research Academy , 2009Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Nicosia, Cyprus: International Family Enterprise Research Academy , 2009.
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Business Administration
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URN: urn:nbn:se:hj:diva-9662ISBN: 978-9963-9665-0-9 (print)OAI: oai:DiVA.org:hj-9662DiVA, id: diva2:225712
Conference
9th IFERA World Family Business Research Conference - Global Perspectives on Family Business Developments: "Theory - Practice - Policy", Limassol, Cyprus, June 24th- 27th, 2009
Available from: 2009-06-29 Created: 2009-06-29 Last updated: 2013-11-05Bibliographically approved

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Blombäck, Anna

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