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Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
International Growth Strategies for Start-Up and Micro Companies (English)
Abstract [en]

 

sonami AG is a company that is located in the Principality of Liechtenstein. It was founded in 2007. Since then it didn’t gain many customers and it is questionable how long the?company will be able to survive with having that few customers. In order to get rid of the current situation and to achieve a sustainable expansion strategy in the long run sonami asked us for help. The question thus is; how would an international expansion strategy look like.

In order to answer this question a case study approach was used. Four successful micro companies were interviewed and asked about their international strategy and their recommendations for expanding abroad.

In addition internationalization literature has been reviewed. Furthermore the concept of strategy, strategic planning and strategic management has been discussed.In the end a framework for sonami was developed. Different approaches, mixed with different recommendations and insights of the case studies were used to develop it.

The result is that sonami has major problems internally, which should be solved before entering any international path. Our developed framework names several pre‐requisites that need to be fulfilled before moving on to the next step. We have tried to generate a deliberate strategy for sonami. We also recommended sonami to take advantage of opportunities given. This would however mean that sonami would then follow an emergent strategy.??

 

Place, publisher, year, edition, pages
2009. , 62 p.
Keyword [en]
international, growth strategies, micro company, start-up
Identifiers
URN: urn:nbn:se:hj:diva-9423OAI: oai:DiVA.org:hj-9423DiVA: diva2:223085
Presentation
(English)
Uppsok

Supervisors
Examiners
Available from: 2009-06-25 Created: 2009-06-10 Last updated: 2009-06-25Bibliographically approved

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  • apa
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