This study promotes ideas into two main academic areas, that is attitudes towards change processes and regional development.  The implications of the study are written to tourism in the Gnosjöregion and other countryside areas. We specifically ask what attitudes towards change processes in development projects in tourism generate commitments to tourism and to what extent these effects are moderated by perceived involvement. Our objective is to develop more knowledge to the area of attitudes within project management. The results of the study engender from a pre-study from 59 responses of a survey distributed during spring 2008 in the Gnosjöregion. Our major implication is that future study may consider freedom rather than interest towards working in change processes and that these effects are also moderated when individuals perceive an enhanced involvement. Our study is a first attempt to develop these two areas and results should therefore be read and interpreted with the same carefulness as any pre-study is prepared and conducted.