This paper is a descriptive examination and assessment of a ski resort in southern Sweden – Isaberg. The paper describes an emerging threat most ski resorts are faced with today and in the future – the lack of snow. In many countries financial institutions are much less willing to offer funding for investments in ski resorts under certain heights. This is the result of two trends:  the cut off point for the height of the ski resorts is increasing every year, and at the same time some resorts have fewer skiers.  The likelihood of snow and the ability to offer snow-related products are critical to the success of all ski resorts.  Isaberg, which is significantly below any proposed height cut off points, has strong traditions, a promising market with skiers coming from the domestic Swedish market, as well as Norway, Denmark, Germany and Holland, and very modern facilities – but in recent years the resort has been suffering because of the lack of snow. Isaberg is therefore considering building an inside skiing facility to attract customers and support other local products. Our paper examines the potential of this facility and offers practical and theoretical implications for ski resort management.