Abstract

Research is focusing on the process through which companies internationalize, which is often based on their size, operations, internal capabilities and competencies. Present global economic conditions enforced by the strong competitiveness factor stimulate every company to act in a different way. More and more well established companies encounter with an increasing need to reinforce and redefine its strategic direction. To address these issues companies are inevitably forced to act in a more agile entrepreneurial way. Therefore, entrepreneurial orientation postures were selected among other theoretical alternatives to identify the relationships and effects entrepreneurship can bring to the process of internationalization.

The research was based on the data generated from three well established companies in Jonkoping County. These companies are bright representatives of the manufacturing sector in the region. Besides, they are characterized as market leaders in their preferred segments forming a trend in the industry they serve and keeping a strong competitive edge. Following the path of data collection, a process of individual internationalization was mapped retrospectively, with a focus on identifying entrepreneurial orientation leading this process.

The findings indicate interesting aspects that are applicable to all three firms. We have concluded that nascent decision to internationalize was driven by the external factors which to a great extent accountable for major strategic renewal. Consequently, change in the strategy and processes related to its implementation foster entrepreneurial injections and considerably speed up international commitment. Furthermore, we have identified that theoretical background considerably differ from the practical matters performed in these companies.