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The Impact of Radical Innovation on Consumer Behaviour: A case study of iPhone
Ungsusing, Antika
Jönköping University, Jönköping International Business School.
Pinyotrakool, Phromporn
Jönköping University, Jönköping International Business School.
2009 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2009. , p. 74
Keywords [en]
Radical Innovation, Diffusion of Innovation, Strategic Marketing Communication, Consumer Behaviour
Identifiers
URN:
urn:nbn:se:hj:diva-9299
OAI: oai:DiVA.org:hj-9299
DiVA, id:
diva2:221799
Presentation
(English)
Uppsok
Supervisors
Danilovic, Mike, Professor
Jönköping University, Jönköping International Business School.
Examiners
Danilovic, Mike, Professor
Jönköping University, Jönköping International Business School.
Available from:
2009-06-25
Created:
2009-06-05
Last updated:
2009-06-25
Bibliographically approved
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(10373 kB)
2980 downloads
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FULLTEXT01.pdf
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913af55877a6a019abb391f344a09eded51bfb1b2edd8709ff6738d1cc72a51e11640062922595791cb279fa73effcf46eb309ef3814d5e71d3024182fce563a
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modern-language-association-8th-edition
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modern-language-association-8th-edition
vancouver
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v. 2.43.0
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