This research puts forth a new perspective on cash-to-cash cycle, a performance metric that relates to both finance and supply chain management. In criticism of the existing literature, which virtually views the firm as an isolate body, we look at cash to cash cycle optimization through a supply chain lens, in the hope of being able to formulate a more discreet approach. Our study involves a literature review followed by a case study featuring Dell Inc., the American PC manufacturer. The authors discuss the effects of C2C optimization by dissecting the metric into its 3 constituents,whereby we are able to examine the effects of different C2C optimization methods separately. We bring up the caveats posed by these individual methods and also uncover the cases where reciprocal improvement opportunities lie. Lastly, we lay out our findings by proposing suggestions to deal with such effects under the defined scenarios.