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An exploratory study of the synergy among ad attention, promotional offers, and the use of grocery buyer cards in building customer loyalty
Shaver, Mary Alice
University of North Carolina .
Jin , Hyun Seung
Pardun, Carol
1999 (English)
In:
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999): Advertising, Part 1, Association for Education in Journalism and Mass Communication , 1999, p. 230-254
Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
Association for Education in Journalism and Mass Communication , 1999. p. 230-254
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URN:
urn:nbn:se:hj:diva-9177
OAI: oai:DiVA.org:hj-9177
DiVA, id:
diva2:219634
Available from:
2009-05-28
Created:
2009-05-28
Last updated:
2009-05-28
Bibliographically approved
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modern-language-association-8th-edition
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