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An exploratory study of the synergy among ad attention, promotional offers, and the use of grocery buyer cards in building customer loyalty
University of North Carolina .
1999 (English)In: Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999): Advertising, Part 1, Association for Education in Journalism and Mass Communication , 1999, 230-254 p.Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
Association for Education in Journalism and Mass Communication , 1999. 230-254 p.
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URN: urn:nbn:se:hj:diva-9177OAI: oai:DiVA.org:hj-9177DiVA: diva2:219634
Available from: 2009-05-28 Created: 2009-05-28 Last updated: 2009-05-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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