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Medium-Specific Advertising Allocation Decisions: An Emerging Model
University of Central Florida .
University of Central Florida .
2007 (English)In: The proceedings of the 2007 Asia-Pacific conference of the American Academy of Advertising, American Academy of Advertising , 2007Conference paper, (Other academic)
Place, publisher, year, edition, pages
American Academy of Advertising , 2007.
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URN: urn:nbn:se:hj:diva-9163OAI: oai:DiVA.org:hj-9163DiVA: diva2:219510
Available from: 2009-05-26 Created: 2009-05-26 Last updated: 2009-05-27Bibliographically approved

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Shaver, DanShaver, Mary Alice

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf