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Generating audience loyalty to Internet news providers through branding
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre.
2008 (English)In: Media brands and branding, Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008, 79-86 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Jönköping: Media Management and Transformation Centre, Jönköping International Business School , 2008. 79-86 p.
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JIBS Research Reports, 2008:1
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URN: urn:nbn:se:hj:diva-9157ISBN: 91-89164-82-2 (print)OAI: oai:DiVA.org:hj-9157DiVA: diva2:219495
Available from: 2009-05-27 Created: 2009-05-27 Last updated: 2009-05-28Bibliographically approved

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Shaver, DanShaver, Mary Alice

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