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Application of Pricing Theory in Studies of Pricing Behavior and Rate Strategy in the Newspaper Industry
University of North Carolina .
1995 (English)In: Journal of Media Economics, ISSN 0899-7764, Vol. 8, no 2, 49-59 p.Article in journal (Refereed) Published
Abstract [en]

This article tracks the use and integration of pricing theory in studies of media competition and advertising rates over the past 25 years. I find that pricing theory has been cited as both the justification for and explanation of a wide variety of studies in media economics, and suggest an integrative approach to widen the study of pricing within the media.

Place, publisher, year, edition, pages
1995. Vol. 8, no 2, 49-59 p.
Identifiers
URN: urn:nbn:se:hj:diva-9053OAI: oai:DiVA.org:hj-9053DiVA: diva2:219145
Available from: 2009-05-26 Created: 2009-05-26 Last updated: 2009-05-27Bibliographically approved

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Shaver, Mary Alice
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Citation style
  • apa
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