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Books and Digital Technology: A New Industry Model
Michigan State University.
Michigan State University.
2003 (English)In: Journal of Media Economics, ISSN 0899-7764, Vol. 16, no 2, 71-86 p.Article in journal (Refereed) Published
Abstract [en]

Adoption theory analysis of the e-publishing industry indicates that consumer acceptance of current technology is the greatest barrier to attaining a critical consumer mass. New electronic paper technologies will soon offer a superior consumer alternative. Publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging of new revenue sources-particularly advertising.

Place, publisher, year, edition, pages
2003. Vol. 16, no 2, 71-86 p.
Identifiers
URN: urn:nbn:se:hj:diva-9047OAI: oai:DiVA.org:hj-9047DiVA: diva2:219107
Available from: 2009-05-26 Created: 2009-05-26 Last updated: 2009-05-27Bibliographically approved

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Shaver, DanShaver, Mary Alice
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Citation style
  • apa
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