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The Economics of the Advertising Industry
University of Central Florida .
2003 (English)In: Media economics: theory and practice, Mahwah, N.J.: L. Erlbaum Associates , 2003, p. 249-263Chapter in book (Other academic)
Place, publisher, year, edition, pages
Mahwah, N.J.: L. Erlbaum Associates , 2003. p. 249-263
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LEA's communication series, ISSN 99-2301866-0
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URN: urn:nbn:se:hj:diva-9034ISBN: 0-8058-4580-1 (print)OAI: oai:DiVA.org:hj-9034DiVA, id: diva2:218989
Available from: 2009-05-25 Created: 2009-05-25 Last updated: 2009-05-27Bibliographically approved

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Shaver, Mary Alice

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  • apa
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