The nation as an "imagined community" mirrors the creation of personal senses of identity, which can lead to feelings of belonging to one group but excluding the other one. Exclusive nationalism has created many brutal conflicts in the 20th century, and a particular example of it was seen in Bosnia and Herzegovina. This kind of nationalism still exists in everyday life supported by an uncontrolled rapid spread of (dis)information on web portals. This paper deals with the reconstruction of the nationalist discourse on web portals in Bosnia and Herzegovina through different concepts of nationalism with a comparative approach using methods of linguistics and cultural and social anthropology. It is a continuation of the contemporary discourse on the concept of nationalism, personal and collective national identity in Bosnia and Herzegovina, as well as a personal empirical research in Bosnia and Herzegovina.