Jensen and Meckling suggested in the late 70s that the quasi-public corporation (the listed multination corporation), as introduced by lawyer Adolf Berle and economist Gardiner Means in the 1930s, was likely to disappear entirely and destined to be destroyed (Berle & Means, 1991). How can it be that the quasi-public corporation has become the most dominating form of organizing business activities globally? Half a century later, the world is on fire, and the corporation (separating ownership and control) is one of the most dominating ways of organizing business activities on a global scale. Listening to representatives of large transgenerational family businesses, they see themselves as the ones who will offer solutions for sustainable business activities. But can they see what is directing their daily business activities? Drawing on Bourdieu's reflexivity, it systematically explores" the unthought categories of thought which delimit the thinkable and predetermine the thought" (Bourdieu, 1982a, p.10 in Bourdieu & Wacquant, 1992 p.40).

I argue that the principles of the separation of ownership and control active in agency theory are taken for granted and have become doxa, invisible for the ones active in the play. In corporate governance research, ownership is constructed as individualistic, passive, and public (La Porta et al., 1999; Robé, 2011). In my dissertation (Bäckvall, 2022), I generated a renewed understanding via the social praxeology of owning as doing relationally and overtime in a business family. The coexistence of family, ownership, and business turned to entanglement via relational ontology and epistemology, introducing the alternative and novel concepts of business family ownering. Continuing the relational assumptions of individual and collective embodiment, the purpose of this text is to refine the construct of ownering as embodied, relational, and collective. They are forming an alternative assumption for sustainable corporate governance and, as an effect, a sustainable way of organizing. The methodology in the dissertation study was a reflexive-inspired ethnography of an ongoing shift in CEO in a family that had been practicing business for more than 250 years. This text aims to contribute to conceptualizing ownering as collective, relational, and embodied (see Bäckvall, 2022). What if ownering and its principles would form the corporate norm globally? Could it be a facilitator for resilient work practices? Where resources are reinvested, and co-workers are sustained. An effect could be that more resources are placed at work for the organization instead of generating dividends for the shareholders.