This chapter offers a reflection on the value of dialogue across media producers and audiences in enhancing understanding of media engagement and disengagement. It focuses on the value of dialogue inside and outside television. The type of research exemplified by an analytic dialogue across creative production and audience engagement aims to make an intervention in media industries so that we open up the language of engagement to include sociocultural as well as economic values. This way of researching media engagement sees the interface between media structures, content, and processes as difficult to identify and research but significant to our sense of the media producer-audience relationship. In particular, the role of academic research can be to creatively explore engagement in a variety of forms. Indeed, by considering the value of engagement for both creative producers and audiences, the research can be a form of public engagement, where we as academics can add cultural and social value to the existing forms of ratings and social media analytics.