This paper studies equity-based crowdfunding and more specifically tries to uncover what issues attract investors to participate in equity-based crowdfunding. This research is based on an exploratory online survey administered in Finland in the fall of 2016. The results show that while funders are partially guided by financial motives the social and the company / product specific issues are also important determinants interest in crowdfunding. These results are in line with and confirm similar earlier results. The results are relevant to both academics and to the financial industry