Every company is a media company? The “spillover” of media logics and practices from media companies to the marketing function in all companies and rethinking the boundary of media management research 2020 (English)Conference paper, Oral presentation only (Refereed)

Place, publisher, year, edition, pages

2020.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-63711OAI: oai:DiVA.org:hj-63711DiVA, id: diva2:1841449

Conference

Europe Media Management Association (EMMA), June 2020, Jönköping, Sweden

Note

Video presentation online in the special mode (due to Covid-19).

Available from: 2024-02-28 Created: 2024-02-28 Last updated: 2024-02-28Bibliographically approved

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Authority records

Feng, Songming

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JIBS, Business AdministrationJIBS, Media, Management and Transformation Centre (MMTC)

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