In the era of moving towards a Circular Economy (CE), companies are facing challenges in redesigning their supply chains, towards managing i.e., recycled material and new requirements. Today, the textile industry is one of the segments that affects environmental sustainability most. Therefore, this paper’s purpose is to explore how non-virgin textile materials challenging the purchasing role in a circular industry, especially related to the perspective from Small and Medium-Sized Enterprises (SMEs). And the resulting research question is, therefore, what different challenges must a purchasing organization manage related to textile products in a circular industry.