Image schemas have been proposed to be the conceptual building blocks that constitute the semantic skeleton for concepts, events and narratives. Learned from embodied experiences, they encompass abstract information in notions such as Containment, Source_Path_Goal and Scale. The theory originated from cognitive linguistics as a means to explain the vast prevalence of embodied metaphors and spatial language. However, it has become a valid contribution in many areas investigating the nature of thought. For formal analysis of image schemas, the abstract and undetermined notions in the image schemas require precise and concrete representations. To deal with this, the image schemas can be decomposed into different types of conceptual primitives. By adding or removing these primitives, the schematic narrative changes in subtle but essential ways. To demonstrate the power of using a methodology that isolates these primitives, this paper presents a formal analysis of the transfer of forces and motion by looking at the semantic differences in a selected number of synonyms for ‘pushing’. The analysis is done using the visualisation tool The Diagrammatic Image Schema Language and the notions are formalised using The Image Schema Logic.