The research in this paper focused on (i) to increase the knowledge about the strategic role of automation technology and (ii) how automation technology investment decisions can be aligned with the strategy in manufacturing SMEs. This paper describes the design, application, and evaluation of the Strategic Development Map (SDM) in three settings, whereof two manufacturing SMEs. The SDM was also applied in more than 500 SMEs in a Swedish initiative called the Robot Lift. The SDM was derived from existing literature about Toyota management principles and thereafter adapted to the topic. The process of designing, testing, and evaluating the tool was inspired by design science research. It also contains explanations of the outcomes and mechanisms that lead to the successful adaptation and use of the SDM. The SDM provides a structured guidance process to understand the strategic role of automation technology investments in SMEs. This process can support companies towards a deeper understanding of the current state, target state and obstacles and challenges to reach the target with a focus on automation technology investments. The SDM was emphasized by companies and external coaches as very simple to understand and use. Using the SDM increased involvement and knowledge about strategic role of automation technology.