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“The solutions will come from innovation in technology”: A deductive qualitative content analysis of live sessions of executive personnel in the oil industry on how the fossil fuel industry delays climate action through communication.
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study critically analyzes the oil industry's communication strategies to delay climate action. It takes a unique approach by examining transcripted live sessions instead of relying solely on company sustainability reports. Using a deductive category assignment towards the discourses of climate delay by Lamb et al. (2020), the study investigates eleven live sessions involving top-level executives during the fossil fuel industry event CERA Week 2023. The research finds that the discourses of pushing non-transformative solutions are used the most throughout the analyzed material. They emphasize technological optimism, highlighting technology as the primary solution to environmental challenges, which implies that immediate action isn't necessary. They also advocate for fossil fuel solutionism, portraying fossil fuels as vital for secure, affordable, and clean energy. Executives prefer incentives over penalties in policies, aiming to reward positive behavior rather than impose fines. They emphasize fossil fuels' role in global well-being, framing them as essential for development, and employ policy perfectionism, advocating for meticulously crafted policies while expressing concerns about slow infrastructure development. Additionally, they use whataboutism to deflect responsibility and highlight individualism by suggesting consumers bear the financial burden of sustainable innovations. These tactics collectively serve to delay climate action and maintain the status quo.

Place, publisher, year, edition, pages
2023.
Keywords [en]
climate change, qualitative content analysis, oil industry, discourses of climate delay, communication
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-62424ISRN: JU-HLK-MKA-2-20230558OAI: oai:DiVA.org:hj-62424DiVA, id: diva2:1796181
Subject / course
HLK, Media and Communication Studies
Available from: 2023-11-06 Created: 2023-09-11 Last updated: 2023-11-06Bibliographically approved

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CiteExportLink to record
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  • apa
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