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The effects of algorithmic content selection on user engagement with news on Twitter
Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Centre for Entrepreneurship and Spatial Economics (CEnSE). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0001-5872-7630
Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Centre for Entrepreneurship and Spatial Economics (CEnSE). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0003-0722-4202
2023 (English)In: The Information Society, ISSN 0197-2243, E-ISSN 1087-6537, Vol. 39, no 5, p. 263-281Article in journal (Refereed) Published
Abstract [en]

In this article, we investigate how Twitter's switch from a reverse-chronological timeline to algorithmic content selection in March 2016 influenced user engagement with tweets published by German newspapers. To mitigate concerns about omitted variables, we use the Facebook postings of these newspapers as a counterfactual. We find that the number of likes increased by 20% and the number of retweets by 15% within a span of 30 days after the switch. Importantly, our results indicate a rich-get-richer effect, implying that initially more popular outlets and news topics benefited the most. User engagement also increased more for sensationalist content than quality news stories.

Place, publisher, year, edition, pages
Taylor & Francis, 2023. Vol. 39, no 5, p. 263-281
Keywords [en]
Algorithm bias, Facebook, news quality, social media, >
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hj:diva-62205DOI: 10.1080/01972243.2023.2230471ISI: 001026382900001Scopus ID: 2-s2.0-85165058289Local ID: HOA;;897650OAI: oai:DiVA.org:hj-62205DiVA, id: diva2:1789265
Available from: 2023-08-18 Created: 2023-08-18 Last updated: 2024-01-15Bibliographically approved

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Dujeancourt, ErwanGarz, Marcel

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