We study the temporal evolution of innovation management in a family business group. In so doing, we highlight how family business owners adopt new ways to manage innovation in their business groups. We draw on a case of a family business group from Finland and address the question how the family business owners change their innovation management practices along with the development of the family business group. Our study adds to the temporal management of innovation in family firms, especially innovation in family businesses, by introducing the innovation management framework for analyzing the owners’ innovation activities.