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The impact of marketing in sport organisations
Jönköping University, Jönköping International Business School, JIBS, Business Administration. (60)
Jönköping University, Jönköping International Business School, JIBS, Business Administration. (60)
2023 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to highlight the different techniques used in marketing to promote the brand image and many other points for sports clubs. It also highlights the perpetual adaptation of clubs with the arrival of digital tools to continue to develop their activities.

Place, publisher, year, edition, pages
2023. , p. 48
Keywords [en]
Marketing, marketing digital, sport organisations, brand image, user experience
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-60306ISRN: JU-IHH-FÖA-1-20231728OAI: oai:DiVA.org:hj-60306DiVA, id: diva2:1754386
Subject / course
JIBS, Business Administration
Supervisors
Examiners
Available from: 2023-05-08 Created: 2023-05-03 Last updated: 2023-05-08Bibliographically approved

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CiteExportLink to record
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  • apa
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