Materialism and social marketing: The case of dogs’ welfare in South America 2019 (English)In: Proceedings of IAC 2019 in Vienna / [ed] H. Kratochvilova & R. Kratochvilov, Prague: Czech Technical University , 2019, p. 112-119Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Prague: Czech Technical University , 2019. p. 112-119

Keywords [en]

materialism, perceived social value, attitude toward purebred dogs, behavioral problems, intention to abandon

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-60122ISBN: 978-80-88203-11-7 (print)OAI: oai:DiVA.org:hj-60122DiVA, id: diva2:1750181

Conference

IAC 2019, Vienna, Austria, July 5-6, 2019

Available from: 2023-04-12 Created: 2023-04-12 Last updated: 2023-04-12Bibliographically approved

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Luna-Cortés, Gonzalo

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