This work strives to support companies overcoming their challenges in the New Product Development (NPD) by enhancing the co-development of product and production with the integration of Design and Process Failure Mode and Effects Analysis (respectively DFMEA and PFMEA). A literature review and a case study with two Swedish manufacturing companies help identifying challenges and opportunities to integrate DFMEA and PFMEA reviewing companies’ templates and guidelines and performing two workshops. The results contribute to the knowledge in the field of co-development of product and production.