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Leveraging supply integration, mass customization and manufacturing flexibility capabilities and the contingency of innovation orientation
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management.ORCID iD: 0000-0001-7330-6500
Department of Management and Marketing, Swinburne University of Technology, Hawthorn, Australia.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO).ORCID iD: 0000-0002-6803-8780
Department of Management and Marketing, Swinburne University of Technology, Hawthorn, Australia.
2022 (English)In: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 27, no 7, p. 194-210Article in journal (Refereed) Published
Abstract [en]

Purpose

This paper aims to examine the relationship between supply integration and firm performance by first, investigating the mediating effects of manufacturing flexibility and mass customization; and second, exploring the moderating role of innovation orientation on the link between internal capabilities and performance.

Design/methodology/approach

Resource orchestration and contingency theories are used to address the mediating and moderating effects. A cross-sectional data set on 242 Swedish manufacturers is used to test for the hypotheses using structural equation modeling.

Findings

The findings provide support for the mediating roles of manufacturing flexibility and mass customization in the relationship between supply integration and firm performance. However, the results point to contrasting contingent effects of innovation orientation. While innovation orientation positively moderates the association between mass customization and firm performance, it shows a negative impact on the link between flexibility and performance.

Research limitations/implications

The study contributes to the literature on the integrative activities with upstream supply chain actors. Specifically, the authors highlight how specific capability configurations comprising of supply integration, manufacturing flexibility and mass customization lead to firm performance. Moreover, the authors provide insights on the contingency role of innovation, especially if firms consider flexibility or customization capabilities.

Originality/value

While the individual impacts of flexibility and customization on performance have been addressed previously, there is a paucity of research on how these two capabilities are integrated with supply integration. Moreover, there is little known regarding the role of innovation orientation on these integrated relationships.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 27, no 7, p. 194-210
Keywords [en]
Supply integration, Manufacturing flexibility, Mass customization, Innovation orientation, Resource orchestration
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-59088DOI: 10.1108/SCM-05-2022-0177ISI: 000894639400001Scopus ID: 2-s2.0-85143289805Local ID: HOA;intsam;845888OAI: oai:DiVA.org:hj-59088DiVA, id: diva2:1716222
Funder
Knowledge FoundationThe Jan Wallander and Tom Hedelius FoundationTore Browaldhs stiftelseAvailable from: 2022-12-05 Created: 2022-12-05 Last updated: 2022-12-22Bibliographically approved

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Jafari, HamidEslami, Mohammad H.

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