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The artistic communication of Climate Creativity: An organisational perspective on communicating climate change through art
Jönköping University, School of Education and Communication.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Climate Change is a pressing problem around the world with following consequences that effects both the ecosystems and humans. How to best communicate these issues is, in itself,not an easy task. This research aims at exploring how the organisation Climate Creativity communicate climate change with the use of art and illustration, specifically through their project “Climate Illustrated”. Climate Illustrated is a storytelling project with stories collected from different individuals about climate change, which are then paired with illustrations made by artists. By analysing the organisation’s Instagram account, as well as conducting interviews with four organisational team members, the research aims to get an insight of what the organisation wants to communicate through these stories and illustrations. Four illustrations and paired stories were analysed through a semiotic content analysis, with Representation Theory as the theoretical background. Results from the interviews show that the organisation do not want to contribute to the negative outlook of humans destroying the planet but rather wants to highlight the potentials of human relation with nature and to inspire action through the stories and illustrations. The illustrations are generally colourful, softer and less threatening than their paired stories, which are often communicating more urgency, although portraying committed individuals.

Place, publisher, year, edition, pages
2022. , p. 51
Keywords [en]
Climate Change, Environmental Organisation, Art, Communication, Storytelling
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-58909ISRN: JU-HLK-MKA-2-20220480OAI: oai:DiVA.org:hj-58909DiVA, id: diva2:1711244
Available from: 2022-11-22 Created: 2022-11-16 Last updated: 2022-11-22Bibliographically approved

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Citation style
  • apa
  • ieee
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  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
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  • asciidoc
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