A Transforming Company and a Transforming Leader: Leadership and Cultural Transformation of a Traditional News Publisher into a Digital Media Asset Holder 2022 (English)Conference paper, Oral presentation with published abstract (Refereed)

Place, publisher, year, edition, pages

2022.

Keywords [en]

Leadership, Media Management, Media industries, Germany, Regional newspapers, Digital Transformation, Strategy, Culture

National Category

Business Administration Media and Communications

Identifiers

URN: urn:nbn:se:hj:diva-58834OAI: oai:DiVA.org:hj-58834DiVA, id: diva2:1709508

Conference

International Media Management Academic Association (IMMAA) Conference, October 20-22, 2022, Faculdade de Letras da Universidade do Porto, Porto, Portugal

Available from: 2022-11-09 Created: 2022-11-09 Last updated: 2022-11-09

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Tokbaeva, Dinara

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Tokbaeva, Dinara

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JIBS, Media, Management and Transformation Centre (MMTC)

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Business AdministrationMedia and Communications

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