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Comprendere e gestire il cliente nel contesto business-to-business: Processi, variabili e strumenti operativi
Dipartimento di Management, Università Politecnica delle Marche, Ancona, Italia.
Dipartimento di Management, Università Politecnica delle Marche, Ancona, Italia.ORCID iD: 0000-0001-8535-522X
2019 (Italian)In: BtoB marketing: Il business marketing tra teoria e managerialità / [ed] Gian Luca Gregori & Andrea Perna, Milano: Egea , 2019, p. 125-150Chapter in book (Other academic)
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Milano: Egea , 2019. p. 125-150
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Business Administration
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URN: urn:nbn:se:hj:diva-58093ISBN: 9788823837461 (print)OAI: oai:DiVA.org:hj-58093DiVA, id: diva2:1684890
Available from: 2022-07-29 Created: 2022-07-29 Last updated: 2022-07-29Bibliographically approved

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Pizzichini, Lucia

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