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CSR Communication: The Use of Internet-Based Tools
Polytechnic University of Marche, Ancona, Italy.
Polytechnic University of Marche, Ancona, Italy.ORCID iD: 0000-0001-8535-522X
Polytechnic University of Marche, Ancona, Italy.
Polytechnic University of Marche, Ancona, Italy.
2019 (English)In: Symphonya. Emerging Issues in Management, ISSN 1593-0300, no 2, p. 38-59Article in journal (Refereed) Published
Abstract [en]

Corporate communication plays an important role in establishing and maintaining transparent and open dialogues with different stakeholders to foster ethical and socially responsible actions. The advent of the internet not only reorganized the way in which companies collect information, but also redefined stakeholders’ expectations. This paper investigates the potential of internet-based communication tools to disclose CSR topics. The study analyses the extent to which the Dow Jones Sustainability Index companies are using the internet-based tools to foster one-way and two-way communications and, so, to develop a dialogue with stakeholders. The research suggests a prevalence of one-way communication through internet-based tools but, at the same time, a large dissemination of social network channels.

Place, publisher, year, edition, pages
Universita degli Studi Niccolo Cusano , 2019. no 2, p. 38-59
Keywords [en]
CSR Communication, Digital Tools, Social Network Channels, Stakeholder Engagement, DJSI Listed Companies, Global Markets
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-58088DOI: 10.4468/2019.2.05dandrea.pizzichini.marasca.gregoriOAI: oai:DiVA.org:hj-58088DiVA, id: diva2:1684865
Available from: 2022-07-28 Created: 2022-07-28 Last updated: 2022-07-28Bibliographically approved

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